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PUMA - Pursuit Pack

Puma wanted awareness of the new collection by driving traffic to their website for the Singapore market.

CLIENT

PUMA

PROJECT TYPE

Strategy

Content Creation

CONTENT SERIES

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AUTHENTIC CONTENT =

EFFECTIVE ENGAGEMENT

Tiktok style videos were very effective in driving engagement and growing organic views on Instagram and Facebook due to how authentic they feel like.

 

Football boot fans were keen to understand boot features which was delivered through entertaining videos of football challenges, ASMR videos, and simple unboxing content.

THE RESULTS

400 K 

ORGANIC VIDEO VIEWS

SUPER HIGH vs INDUSTRY STANDARD OF 0.5 - 1%

CLICK THROUGH RATE

6.9%

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