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PUMA - Pursuit Pack
Puma wanted awareness of the new collection by driving traffic to their website for the Singapore market.
CLIENT
PUMA
PROJECT TYPE
Strategy
Content Creation
CONTENT SERIES
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AUTHENTIC CONTENT =
EFFECTIVE ENGAGEMENT
Tiktok style videos were very effective in driving engagement and growing organic views on Instagram and Facebook due to how authentic they feel like.
Football boot fans were keen to understand boot features which was delivered through entertaining videos of football challenges, ASMR videos, and simple unboxing content.
THE RESULTS
400 K
ORGANIC VIDEO VIEWS
SUPER HIGH vs INDUSTRY STANDARD OF 0.5 - 1%
CLICK THROUGH RATE
6.9%
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